Event9 September 2026

Priceless Experience: Stay at Bulgaria's Small Luxury hotel and visit a motor racing circuit

Revel in a refined mountain escape with a gourmet JRE tasting menu and visiting the biggest motor parks in Southeast Europe

Visit exclusive event

9 September – 30 December 2026BorovetsBulgaria

The Experience

Nestled in Bulgaria's mountains just an hour from Sofia, Flora Boutique Borovetz welcomes you as the country's first Small Luxury Hotels of the World member. Unwind in one of only 17 intimate rooms at this adult-only sanctuary (12+), where each morning begins with gourmet à la carte breakfast crafted from house-made ingredients. Savor Chef Vesselin Kalev's celebrated 5-course tasting menu at Restaurant ROOTs, where farm-to-table terroir cuisine earned Bulgaria's first JRE badge. Then shift gears at A1 Motor Park, Southeast Europe's largest and newest racing circuit. Exclusively for Mastercard cardholders.

What's priceless

Discovering mountain serenity through acclaimed cuisine, then feeling pure adrenaline awaken on a world-class racing circuit.

The highlights

  • Retreat to an exclusive adult-only boutique hotel with just 17 luxurious rooms
  • Indulge in Chef Vesselin Kalev's acclaimed 5-course tasting menu at JRE-recognized Restaurant ROOTs
  • Wake to gourmet à la carte breakfast with house-made specialties
  • Experience the excitement of A1 Motor Park, the region's largest racing circuit

Priceless experiences are reserved for Mastercard cardholders.

Experience must be booked a minimum of 2-weeks in advanceExperience is for 2 people