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news • January 20th, 2025

JRE-Jeunes Restaurateurs partners up with Wine in Moderation

JRE-Jeunes Restaurateurs, a prestigious network of young, innovative chefs and restaurateurs across the world is pleased to announce a new partnership with Wine in Moderation, the international program promoting responsible wine consumption. This collaboration reinforces the timeless link between wine and gastronomy, emphasizing the role HORECA professionals play in encouraging moderation and showcasing how wine is best enjoyed—with food, in good company, and with water – and of course in a moderate and responsible way.

Through this partnership, Wine in Moderation and JRE-Jeunes Restaurateurs aim to celebrate the cultural and sensory synergies between wine and cuisine while promoting responsible consumption. By encouraging the responsible service and enjoyment of wine, this collaboration will not only enhance the dining experience but also support a culture of moderation and sustainability.

“This partnership represents an exciting opportunity to highlight how wine, when consumed responsibly, can elevate the dining experience,” said Sandro Sartor, WiM Association President. “JRE-Jeunes Restaurateurs embodies the values of quality, creativity, and sustainability, making them the perfect partner to share the message of moderation in the context of gastronomy.”

Sandro Sartor

WiM Association President

“This partnership underscores the importance of the role chefs and restaurateurs play in shaping how people appreciate wine,” said Hans Van Manen CEO of JRE-Jeunes Restaurateurs. “By working together, we can inspire both professionals and consumers to embrace a culture of moderation and highlight the unique ways wine enhances food and conviviality.”

Hans van Manen

CEO, JRE-Jeunes Restaurateurs

About Wine in Moderation

Wine in Moderation is the programme created by the wine sector to inspire an active respect for wine as a product of culture among people who choose to drink, thereby contributing to healthy lifestyles and the reduction of alcohol related harm. The programme builds on scientific evidence, education, and self-regulation to organise and empower wine professionals with the information and tools to responsibly present wine, raising awareness and knowledge about responsible drinking patterns and moderate wine consumption and inspiring consumers to enjoy wine and its culture in a healthy, positive and convivial way. Centrally coordinated, Wine in Moderation is implemented nationally respecting local cultural diversity.

WiM Association

The WiM Association is the international not for profit association founded by wine sector associations and leading wine companies that centrally coordinates the Wine in Moderation programme and expand its reach and impact throughout the world.